The landmark antitrust ruling against Google on Monday is shaking up one of the longest-standing partnerships in tech. //

During a weekslong trial, Apple executives showed up to explain and defend the partnership. Under a deal that first took shape in 2002, Google paid a cut of search advertising revenue to Apple to direct its users to Google Search as default, with payments reaching $20 billion for 2022, according to the court’s findings. In exchange, Google got access to Apple’s valuable user base—more than half of all search queries in the US currently flow through Apple devices.

Apple and the satellite-based broadband service Starlink each recently took steps to address new research into the potential security and privacy implications of how their services geo-locate devices. Researchers from the University of Maryland say they relied on publicly available data from Apple to track the location of billions of devices globally — including non-Apple devices like Starlink systems — and found they could use this data to monitor the destruction of Gaza, as well as the movements and in many cases identities of Russian and Ukrainian troops.

At issue is the way that Apple collects and publicly shares information about the precise location of all Wi-Fi access points seen by its devices. Apple collects this location data to give Apple devices a crowdsourced, low-power alternative to constantly requesting global positioning system (GPS) coordinates.

Both Apple and Google operate their own Wi-Fi-based Positioning Systems (WPS) that obtain certain hardware identifiers from all wireless access points that come within range of their mobile devices. Both record the Media Access Control (MAC) address that a Wi-FI access point uses, known as a Basic Service Set Identifier or BSSID.

Apple's browser engine concession isn't entirely without barbs. As Mozilla has observed, it doesn't apply to iPadOS and so Mozilla needs to bear the cost of maintaining two versions of Firefox in the EU.

While legal experts expect the EU to challenge Apple's insincere compliance with the DMA, developers should take this opportunity to rethink their native app serfdom. They should push web apps to their limits and then demand further platform improvement.

The web doesn't require commission payments, technology fees based on usage, or permission from platform rentseekers. The web can set the iPhone free, even if Apple won't. ®