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Have you ever had a teacher who was very smart but terrible at teaching? An expert who used so much jargon you could not follow their explanation? This is called the “curse of knowledge”, a term coined in 1989 by economists Colin Camerer, George Loewenstein, and Martin Weber.
It’s a cognitive bias that occurs when someone incorrectly assumes that others have enough background to understand. For example, your smart professor might no longer remember the challenges a young student faces when learning a new subject. And the expert might overlook the need to simplify concepts, assuming everyone knows what they know. //
You can avoid the negative effects of the curse of knowledge by constantly questioning your assumptions as to how much exactly your audience knows.
Curse of Knowledge - Mitigating Strategies
- Get to know your audience. Try to know how much they know. If you’re talking to a friend or colleague, assess the extent of their knowledge before starting your explanation. If you’re talking to potential customers, ask a few questions before starting your sales pitch.
- Simplify your language. Don’t hide behind jargon and complex terminology. Use simple language and clear examples to make your point easier to understand even with limited knowledge.
- Use storytelling. Stories can make information more relatable and memorable. Relate complex concepts to familiar experiences. Analogies and metaphors can also make abstract ideas more concrete and understandable.
- Show, don’t tell. A picture can be worth a thousand words. Instead of a lengthy explanation, see if you can create a visual, a graph, or an illustration that conveys the same content in a more accessible way.
- Engage in active teaching. Encourage questions and discussions. Pause at every step to ensure the person is following. By engaging your audience, you can better gauge their level of understanding and adjust your explanations accordingly.
What’s great about simplifying your explanations is that it reinforces your own knowledge. If you can’t explain something without using complicated jargon, you’re probably not as familiar with it as you think. Making the effort to explain concepts in simpler terms ensures you truly understand them.