Of course, many women who aren’t expecting a positive pregnancy test do experience all those feelings. It’s compassionate to meet women and their emotions where they’re at. But not once does Natural Cycles balance its we-understand-this-is-the-worst-thing-to-ever-happen-to-you attitude with Hey, this might not be what you were expecting, but your baby is worth celebrating, and you can do this!

Instead, it apologetically admits “the sad truth is that any sexually active woman is always at risk of pregnancy.”

The sad truth? That’s how human sexuality is designed, guys! You’re not actually pro-woman or body-positive if you think the procreative nature of sex and a woman’s natural ability to bear children are a “sad truth.”

Alternatives to hormonal contraceptives are appealing because they recognize a woman’s cycle is an amazing, intricate design to be understood, not suppressed with synthetic hormones. But treating the biological fact that sex creates babies as a bad thing sends women the same message that pumping them with carcinogenic pills and abortion drugs does.

There’s a huge market for a hormone-free alternative like Natural Cycles among pro-life women who want to avoid the anti-birth industry and its risks to their health. For Natural Cycles to shove abortion propaganda in their faces isn’t just bad business, it’s also insulting.

By promoting abortion, Natural Cycles is buying into the same lie as the pharmaceutical contraceptive industry: that women’s bodies and their potential for baby production are a problem. Even worse, it’s ensuring that one of the first reactions an expecting mother receives about her new baby is “here’s how to get rid of it.”

Every baby and every pregnancy deserves to be celebrated. The sad truth is that Natural Cycles doesn’t see it that way.