Professor Jacobson, in our previous post, analyzed the case thusly:

One important part of the complaint is that it puts in issue Media Matters’ longstanding tactic and business model of targeting advertisers…

This could give X discovery not just of what Media Matters did here, but its other efforts to attack advertisers at other platforms because Media Matters disagreed with their politics.

Keep in mind this case is in Texas. Think about how a Texas jury will feel if X is able to prove its allegations.

Did Media Matters engage in this subterfuge and fraud? Obviously that verdict will work itself out in court, but it would not surprise me in the least, having covered Media Matters for over a decade. Founded originally by the toxic David Brock, with an infusion of cash from George Soros, Media Matters has poisoned our politics as much as anyone else. They are bullies who found a weak spot in the conservative media armor, that advertisers were afraid of controversy, so all Media Matters needed to do is put advertisers in the hot seat and they would flee. //

O’Connor rejected Media Matter’s arguments for dismissal, including that it can’t be liable for business disparagement by reporting truthful statements. O’Connor said X had sufficiently alleged that Media Matters had acted with “actual malice” based on statements criticizing the platform…

The Media Matters report at the center of X’s lawsuit was published online in November. The organization said it found advertisements by IBM, Apple, Oracle and Comcast’s Xfinity placed alongside posts touting Adolf Hitler and the Nazi party.

X sued Media Matters in November in federal court in Fort Worth…The lawsuit alleged the Media Matters report was published “with the intention of harming X and its business.”