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Disney has abandoned heroism. In fact, instead of just ignoring heroes, Disney has taken the extra step of eviscerating established ones. Since 1981, Indiana Jones, like Superman and John Wayne, has been a symbol of America and the American man. He is smart, tough, and a fighter who does the right thing. Disney’s “Indiana Jones and the Dial of Destiny” turned him into an old, feeble man who cowers in the corner while his goddaughter saves the day. Not even “Indiana Jones and the Kingdom of the Crystal Skull” did that.
Luke Skywalker was the most optimistic character in the original “Star Wars” trilogy, a warrior who defeated the emperor, saved the galaxy, and rescued his father’s soul from the Dark Side. Disney Luke is a paranoid, cynical, broken old man who has to be coaxed back into the good fight by a Mary Sue and then dies, not in a blaze of glory but by concentrating too hard. There are other examples: fat Thor, an emasculated Nick Fury, and the growing host of “diverse women of color” who have taken the place of the traditional hero and, more often than not, have to fight — surprise, surprise — a straight, white man. If you are an example of the SWM, Disney wants you to know that you are either a villain or a comically castrated clown.
Part of the reason for this new campaign against heroes is that Disney is now thoroughly behind what YouTube’s Critical Drinker has simply dubbed “The Message,” the current web of racialism, rainbow mafia, DEI, and general hatred of Western civilization. //
It may come as a shock to Disney executives that people resent it when they are blamed for not seeing a movie that doesn’t deserve to be seen. This then creates a doomsday loop: The more failures Disney has, the more it will blame what’s left of its audience, whittling down that audience even more.
Disney is not just chopping away its audience but also its brand. And that is the foundational issue in all of this. Since 1937, Disney has been a name not just loved but trusted. //
But now, the sleeping giant of the American public is awake, and it knows those days are gone. And once that trust is gone, it may prove impossible to win back. That should be the nightmare keeping Disney’s leadership up at night.