The question is, why can't it? Why is it continuing to fail at every turn? Moreover, why aren't leftist influencers online like Hasan Piker or Sam Cedar not able to keep up with people like Joe Rogan or even Ben Shapiro?
It's actually pretty easy to answer.
As many of my readers know, the legacy media was in power for a very long time. Decades, in fact. It was the chief narrative creator in the Western world due to it owning the major news platforms.
But as it did all this, it became an exclusive club. Only those with the right beliefs and values could be in it. This power, plus this exclusivity, created an ideological bubble that would never pop thanks to the legacy media's information supremacy. //
Where Limbaugh and Fox News could be framed as outliers from which lies and hate flow, Twitter (now X) opened the door for everyone to speak up, creating millions and millions of problems that the legacy media couldn't compete against. It was no longer a single man or business, it was the very people they were trying to mislead. Attacking X as a platform of hate didn't work because it was the people taking part, and they knew they weren't hateful.
And this created a massive problem for the legacy media, because without its hold on the narrative and censorship to keep that illusion going, the media was revealed for what it is really was: a cabal of elitist liars with little interest in reality.
The shift from being the power in the room to being obsolete happened almost overnight. The media lost its hold on the minds of the populace at large. What's worse, the online influencers of the left couldn't keep up, as they were effectively parroting talking points made by the legacy media. Not that they don't have their followings. As I pointed out in a video, Hasan Piker's audience is large, but rabid, radicalized, and diminishing. //
You could point to a variety of reasons the right is thriving.
For one, we're far happier warriors. We stick to the facts, but we're prone to joke just as much as we are to debate. Moreover, with the censorship lifted thanks to Musk's X, the right's take is far more novel and refreshing than the left's.
But, ultimately, even if it was none of that, the leftwing media would still be in a heap of trouble because what it's delivering isn't news, it's just flat-out propaganda. A lot of the pushback on it isn't even coming from the right. Internet meme-lords who would just as easily mock the right as they do the left are probably doing more damage to the legacy media than one might actually believe.
