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When I wore Uncle Sam's colors back in the closing years of the Cold War, we took a lot of pride in being STRAC - "Strategic, Tough, Ready Around the Clock." Not only physical fitness but appearance factored into that; we took pride in looking sharp, in looking soldierly. We eschewed standard-issue boots for Corcoran jump boots that took a better shine. We pressed our uniforms, we blocked our caps, and we shined our brass; we were honed like razors, and we took great pride in it.
In recent years, some of the military people we've seen in airports and so on have not only looked non-STRAC, but some of them looked a little saggy around the midsection. But there's a new boss at the Pentagon, and he looks to be bringing STRAC back.