Ahead of a January 23 shareholder meeting, Costco is urging shareholders to vote against a measure that would limit the company's DEI commitment after receiving a proposal about doing away with what was described as "discriminatory practices." //

The proposal also reveals a curious move on the part of Costco, that of a revamping of the name of their DEI program to the innocent-sounding "People and Communities.". //

Costco may have renamed its DEI policies, but it is the same old playbook. The program still adheres to a "commitment to equity," not outcome and opportunity, and there is still a position for a "Chief Diversity Officer," whose job entails picking suppliers "based on their race and sex," and appears to "continue to factor in race and sex in hiring and promotions," and what should get the attention of many shareholders, the proposal states that the program "still contributes shareholder money to organizations that advance the discriminatory agenda of DEI.”