For the first time in recorded history, the workforce has reached what Abraham Maslow called “self-actualization” — and it changes everything about how to lead an effective organization! Author Ben Ortlip codifies workplace cultures for some of the most admired companies in the world. In this book, he shares the framework that enables leaders to inspire today’s workers, attract top talent, and build sustainable culture.
· Become a leader who codifies culture
· Master the 3Motivators: Craft, Cause & Community
· Quantify the value of culture at your organization in terms of actual dollars
· Discover the unique drivers of culture where you work
Culture is no longer a nebulous concept or an elusive vibe —it’s a new operational discipline that all great organizations manage with scrutiny and vigilance. Culture is the new leadership.