Swarovski AX Visio, billed as first "smart binoculars," names species and tracks location.

Last week, Austria-based Swarovski Optik introduced the AX Visio 10x32 binoculars, which the company says can identify over 9,000 species of birds and mammals using image recognition technology. The company is calling the product the world's first "smart binoculars," and they come with a hefty price tag—$4,799.