The trick to developing immunity to misinformation

“The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom.” ― Isaac Asimov, 1988 //

You’re probably thinking “it’s just a meme”, but it is illustrative of a wider problem where information is presented in this manner: as if the truth is subjective. I only need to open any social media app to see that ‘subjective truth’ seems to be everywhere, and every day there is new questionable information to think about (this assertion isn’t only anecdotal, but is also supported by research). //

As social psychologist Dr. Sander van der Linden points out in his book Foolproof: Why We Fall for Misinformation and How to Build Immunity, misinformation is not new. Previous large-scale examples of misinformation taking hold in populations include Nazi propaganda, which heavily relied on the printed press, radio and cinema, and misinformation campaigns that have been traced back to Roman times when emperors used messages on coins as a form of mass communication to gain power. //

Many vested interests and those who believe misinformation themselves use these biases to their advantage. If this was a war, I would argue that the other side is winning. Thanks to some of these people being convincing communicators, and using storytelling that plays on these biases to their advantage, they have been able to influence what wider populations believe on multitudinous topics ranging from gene-editing to nuclear energy to degrowth as a solution to climate change (it’s not). //

The greatest irony is that anti-nuclear activists have also been able to convincingly embed their unscientific position within environmentalism, even though nuclear energy is the cleanest and most environmentally friendly energy source available to humankind, with the smallest land footprint of all energy sources.

Slogans and stories are sticky, but they may not be true or helpful. Hence I’ve argued before that catchphrases and slogans used by activists are often convincing and successful, even when they are inaccurate. Stories, however, are essential to communicating scientific matters, and we need more people to tell them.

After all, it’s much easier and faster to respond with “what about the waste?” when I mention nuclear energy, than for me to explain why spent fuel isn’t the problem many people think it is, which takes time and isn’t as catchy or simple as the aphorism “what about the waste?” (I have covered the waste argument in detail in this article.) In my work tackling misinformation, I have honed some of these detailed responses to convey them through catchphrases that have also been popularised, such as “it’s only waste if you waste it” (in reference to being able to recycle spent fuel) and “meanwhile fossil fuel waste is being stored in the Earth’s atmosphere”, which is both true and a sticky idea. //

Although no one has studied it directly, I feel sure that coining and popularising terms like “nuclear saves lives”, “energy is life”, “nuclear energy is clean energy”, and “rethink nuclear” has helped to combat the misinformation we’ve heard about nuclear energy for so long. //

People often ask how I stay calm when countering constant ad hominem attacks, gish-galloping and sometimes outright insults. As Mr Spock once said, “Reverting to name-calling suggests that you are defensive and, therefore, find my opinion valid.” My answer is that I don’t take people’s biases personally - after all, I used to believe misinformation myself. We have all done so at some point in our lives, and we are all susceptible to believing misinformation in the future. While it’s worth learning to identify the few people who hold fundamental beliefs on a topic that simply cannot be changed, to save wasting your time debating them, remember that for most people these messages do have an impact. It took me years to change my mind from being against nuclear energy to being in favour of it, and every person who took the time to dispel the misinformation I believed, and provide better sources for me to read to counter my viewpoints, had an impact on my beliefs.

While it may not seem challenging to you, remember that when you engage with someone on a wedge issue, you are making a worldview-threatening correction. It is no different than learning that the Earth is spherical when you’ve grown up believing that it is flat. ///

Evangelism takes time and repetition.