Huge news on Thursday as the World Federation of Advertisers (WFA) announced that it will discontinue operations of its Global Alliance for Responsible Media (GARM) initiative in the face of the antitrust suit filed against the entities by Elon Musk. On Tuesday, Musk filed suit in federal court in the Northern District of Texas against GARM and WFA. //

The suit followed a 39-page House report issued in July setting forth the harms caused by GARM. The House Judiciary Committee shared Thursday's announcement on its Twitter/X account.

House Judiciary GOP 🇺🇸🇺🇸🇺🇸 @JudiciaryGOP
·
#BREAKING: The “Global Alliance for Responsible Media” is discontinuing.

Big win for the First Amendment.

Big win for oversight.
12:42 PM · Aug 8, 2024. //

Now, before we get overly excited, let's be mindful that just because "GARM" appears to be folding, that doesn't mean the motivation behind its inception is going anywhere,... //

anon-7lqi
11 hours ago
What GARM was doing was so indefensible that just filing one suite made them shut it down.

Think about that. //

anon-1tw9 11 hours ago edited

It’s my understanding GARM arose from the ashes of a previous organization that folded when the pressure came, only to re-emerge with a new name, GARM. So it is that I believe GARM is forthright being renamed and will continue on.