As first reported by the BBC, a sharp uptick of men have been attending a Russian Orthodox Church Outside Russia (or ROCOR) in Georgetown, Texas, led by Father Moses McPherson. //
After watching McPherson's YouTube channel for a bit, I can see why many people would gravitate toward him, especially men. McPherson seems to reject modernist takes on gender roles and encourages young people to get married, settle down, and have children. In one short, he holds up a pregnancy test and encourages couples to get a positive one. He also calls masturbation "pathetic and unmanly".
A lot of McPherson's positions seem to be blunt, unwavering, and unapologetic, and I think that's what is attracting a lot of men right now. They feel like they can be proud of their masculinity in the way that God sees it, and this ROCOR growth seems to show that men aren't just seeking that kind of welcome; they want to foster it and find fellowship in that kind of scene.
Modern society makes it clear that masculinity is unwelcome and distasteful, and men are often made out to be the bad guy no matter what the scenario entails, yet at this faith, men are held in higher esteem. They're obviously still held highly accountable for their actions, but this accountability comes with love and encouragement, not blame and derision.